People are increasingly turning to their mobile phones rather than their laptops to access the internet. In fact, Gartner says that by 2013, mobile phones will overtake personal computers as the most common web access device worldwide. As with any leading technology or trend, Mobile Social Networking is catching up across geographies. Orange, UK conducted a survey and found that the number of customers accessing mobile networking sites increased by 277 percent between June-July 2008.

The US is also going full throttle on mobile networking , Ground Truth a US based mobile measurement firm says that consumers use their phones for social networking activities 60 percent of the time. On the Australian side, Nielsen, states nearly half of all Australian mobile phone users now own an internet capable phone with 29 percent regularly using them to access the web.

Organizations too across are awakening to the power that is tapped in Mobile Social Networking. The recent acquisition of Indonesian mobile social networking operating firm  Koprol by Yahoo in May 2010 is another testimony to the fact that users are increasingly relying on mobile devices to communicate and access the Internet. One of the reasons for the increasing popularity of Mobile Social Networking especially in the south East Asian countries is the fact that, on an average people spend 20 percent of their time on trains and so Mobile Social Networking provides an effective tool in catching up on communication and browsing.

Interestingly, Japan, Korea and China have much higher usage of mobile social networks than western countries, thanks to better mobile networks and data pricing. Marketers too are now including mobile platforms also with traditional forms of marketing to reach out to a market that is tech savy with increased purchasing power. ABI research states that the global spending on mobile marketing and advertising are US$7.5 billion. In fact, Yankee Group shares the statistics on US spend on mobile advertising which is a staggering $184 million.

Voidof has substantial experience in digital lifestyle solutions space and has successfully developed mobile social networking applications which reads data feeding from the web server. We have built highly scalable solutions and have helped clients to develop intuitive user interfaces and extensive search capabilities for accessing data.

To know more about our Mobile Social Networking expertise, visit our website .

Essays by leading CRM practitioners, academics, industry analysts and consultants explain how to adopt a new mindset and approach to customer relationships. They also provide in-depth analysis on topics such as new software selection models, managing the customer experience, maintaining a more reliable database, improving service operations, fostering customer loyalty, embracing the characteristics of high-performance marketing and other related subjects. Readers also will find case studies that illustrate key points and provide practical advice that corporate executives need as they seek to contribute to their companies’ growth goals in an increasingly global world.

We can see our middleware “bursting at the seams” what with the number of devices and platforms that it will need to support. The iPhone surge continues, but is somewhat dampened by the Android surge,at least on paper. We have seen announcements of more and more Android platform based smartphones. Sony Ericsson joined HTC and Motorola with its first Android release – the Xperia smartphone. With 18 smartphones to be released by end of year – all based on Android – one would be inclined to think that easy days for iPhone are nearing an end. But iPhone itself has been sitting pretty with a reported 3.2 million phones sold by AT&T in the last quarter. iPhone would also benefit from the possible end of monopoly with AT&T soon.

Wipro looks at productization as a broad spectrum. On one end of the spectrum are code-based products and on the other end are service products. While code-based products are easy to understand, service products are a combination of software, services and infrastructure.

Our developers have complete understanding of the Android SDK and Framework APIs as well as authoritative knowledge of Java programming language.

From small, simple utilities to multi-platform, database and web service integrated projects, voidof has the experience and will-do attitude to turn your idea into reality.